Work completed for VITAL WorkLife
• Creative Vision • Collateral • Website Design • Copy & Content • Blog Content
Social Media Content • Editorial Layout & Design • Brand Strategy • Campaign Strategy
Collateral Example: Member Postcard
VITAL WorkLife is the leading mental health and well-being expert in healthcare. They support organizations with innovative solutions that are leading the way in addressing professional burnout, life challenges and barriers to seeking help.
I interact with VITAL WorkLife as a Sr. Marketing Communications Specialist. In 2023, VITAL WorkLife rebranded, spurring forth a need to not just swap out a recolored logo, but incorporate new brand elements, positioning and creative feel.
I've become known as the unofficial "Brand Police" to further integrate and strategize our new brand. I've been rebranding every piece of collateral we have, all while creating new collateral along the way.
One of my favorite projects I led was our September Suicide Awareness campaign in 2023. As part of this, I helped lead strategy and creative for a webinar, video production, lead gen campaign, article series, blog posts and client communications.
We launched a collaboration with the American Foundation of Suicide Prevention (AFSP) to provide their Interactive Screening Program (ISP) to our clients. Our main campaign was focused on this prevention tool and promoting this as an add-on resource to current clients.
Highlights
• 3.3 minutes avg time on page for new Suicide Pillar Page
•Grew our social audience by 4.08%, +200% from the previous timeframe.
• Social clicks were a 357% increase from previous timeframe.
• 281 social interactions, 7.25% increase from previous timeframe.
• Awesome opportunity to extend our brand awareness and expertise with existing contacts
We were able to submit this campaign to the Minnesota Health Strategy and Communications Network (MHSCN), and received third place for Best in Marketing, among our peers from Mayo Clinic, Children's Minnesota, Fairview Health Services, and more inspiring healthcare organizations.
